WHERE'S WINNIE
OUR STORY
Where's Winnie is a British company that designs and makes quality products for stylish dogs. Our hero product is the Isofix dog car seat which allows you to travel with peace of mind, knowing your dog is safe and comfortable in the car.
Rosie founded Where’s Winnie because she couldn’t find a well-made car seat for her dog Winnie, so she decided to design and make one herself, and the Where’s Winnie car seat was born.
Where’s Winnie aims to take the stress out of travelling, giving you and your dog more time to enjoy those precious moments together.
QUALITY
Our products are all designed and manufactured in the UK.
Quality is hugely important to us. We want our products to perform as they are designed to do so and stand the test of time, therefore helping to reduce waste. We all know the phrase "buy cheap, buy twice"..!
Read more about our approach to sustainability here.
Rosie lives in London with her husband, three children and her beloved Miniature Dachshunds Winnie and Betty. You can follow their adventures on Winnie's Instagram.
A short history of
Where's Winnie
Winnie is born
July 2019
Winnie is born in Biggleswade. Little does she know she is set to become an Instagram sensation and name-sake of a brand.
Milo is born
November 2020
November 2020 sees the arrival of Rosie's first baby Milo. It's at this stage that Rosie searches long and hard for a quality, safe and attractive looking car seat, but unfortunately there are none available.
First maternity leave
2021
Rosie spends her first maternity leave working on Where's Winnie. She designs and makes a first sample, completes a course on manufacturing in the UK and begins working with a manufacturer in South London.
Where's Winnie Launches
February 2022
In February 2022, Rosie launches Where's Winnie car seats in two colours.
A few months later, Rosie's second baby Albie is born.
Large car seats launch
2023
In 2023 Rosie launches the large car seat for medium sized dogs.
Babies galore
Spring 2024
Rosie's third baby, Clover, is born in March 2024. Four weeks later Winnie gives birth to three puppies. In June, two of the puppies leave to join local families and Betty officially joins the family.
Carriers & Blankets launch
Spring 2025
In early 2025, we launched our new dog carriers and sherpa blankets to enhance your dog's travels.